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Palm Trees

Say Hello to San Diego


From Coastal Communities to Urban Neighborhoods, San Diego is rich in culture and steeped in a history of unforgettable outdoor experiences.  From kayaking with dolphins at the La Jolla (The Jewel) Cove to craft beer tasting al fresco at award-winning breweries, the amiable climate of the Southern California Pacific Coast fills every day with high stoke and good vibes.  The bubbling culinary scene is bursting with fresh, fusion flavors that draw from California and Baja and extend around the world.  The culinary joys are complimented by naturally cultural and historically robust moments at museums, art installations and historic districts.


Stretching 70 miles of beautiful Coastline and inland to sophisticated hot spots, you want a team intimately connected to the community to design your adventure.  Creating remarkable San Diego moments for over 20 years, McFarlane Promotions has an extensive knowledge of the local area as well as its professional relationships and local resources.  From the most coveted chefs on the scene to the most accessible hiking trails, we know the ins and outs of what makes an exceptional San Diego experience and have the meticulous execution to ensure your only job is to find a perfect spot on the beach.

San Diego is the Destination

The Setting

Picturesque ocean views collide with sophisticated urban communities in an accommodating climate of eternal summer days.  From the miles of sandy beaches to the hill topping trails of East County, San Diego provides the most perfect foundation for every gathering.

San Diego beach, ocean and surfers
Arts & Culture

From local artisans to masterful museums, and from the local music scene to world-renowned symphony performances, the region bursts with creativity for connoisseurs of all levels, ages and interests.

Balboa Park architecture
Culinary Diversity

With legendary Masters and fanatically followed underground cuisine creators, San Diego serves up palatable explosions of flavor and creative faire.  Pairing perfections come to life with regionally brewed concoctions of beer, kombucha and even Valle de Guadalupe wines!

Chicken taco and craft beer

Pick your excitement from the vast offerings this ideal outdoor community offers.  Choose hitting the greens at the oceanfront course on Coronado Island or strap on your hiking boots and hit the Trails of the California coast at Torrey Pines State Natural Reserve, a 1,500-acre park brimming with breathtaking views and unique formations.

La Jolla cover kayaking

Explore the easy-going Downtown neighborhood as you learn of the early 20th Century saloon tales of the Gaslamp Quarter. Check out the authentic tequilerias as you cruise the adobes and colorful mercantiles of the Old Town State Historic Park.  Legend and layered storytelling gives San Diego history rich and colorful bones.

Gaslamp Quarter arch

San Diego is Customized Downtown Block Parties

San Diego is Play - While you Play, we Slay (the Details)

Balboa Park Reflection Pond


Your event(s) will be set in the most uniquely San Diego locations - from rooftop cocktail hours with ocean views to customized block parties in Historic Districts.

Old Town San Diego State Historic Park

City Tours

Explore the dynamic and differentiated districts from the coastal communities to lively urban centers with tailored tours that hit all the right spots.

Design & Decor

On-brand and on-theme, your moments are designed for the "wow".  Our decades of experience, brings regional connections for the most one-of-a-kind showstoppers.

Cocktail table with teal linen, floral arrangement and wood chairs

Food & Beverage

We text with Top Chefs and mingle with mixologists on the regular, which mean you get the freshest catch of the day and the hottest concoctions on your palate.

Lobster seafood platter
band on stage


Whether you're feeling the local vibes of a music house, the rhythmic bass of a Beach Club or National Headliner, we make the calls and handle the specifics for a party with power.

Blue Shuttle Bus


We get your guests to, from and around San Diego safely and on-schedule working with the industries most professional businesses that make travel easy.


We know the hotels that expertly execute the details of conferences and the boutique establishments that give personalized attention.  Don't worry about room confirmations and guests bookings as we handle all of  those details for you.

Hotel Del Coronado

Team Building

Your team collaborates and connects on the battleground of beach volleyball and then off to the tasting room of local wineries.  We help you design casual connection opportunities or even source expert team-building leaders.

Kayak, Paddle, Rowers
Social Cycle San Diego


Yoga on the Midway Museum?  Paddle boarding the Bay?  Whale watching excursions?  The most iconic San Diego adventures will be planned for your group.

Photo Feb 16, 5 17 12 PM.jpg

The Special Bits

We know the little details make the magic, and our team designs and delivers specialty experiences your group won't forget!

Let's Get Started Creating

Remarkably San Diego Experiences!

 San Diego is Adventure in Style

A Sampling of Our Past Clients: