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It all started on the streets of the Gaslamp...

McFarlane Promotions, Inc. is a high-design event planning, coordinating, and production company that creates unique festivals, corporate activations and immersive community experiences. With over 25 years of creating a wide variety of events and campaigns, we are capable of coordinating and seamlessly managing everything from national festivals to intimate team building retreats to virtual conferences.  We become an extension of your team to ensure you exceed all of your goals and targets!


We have handled multiple stages of live entertainment, parades, VIP areas, and over 100 vendors while creating an epic experience for over 100,000 attendees. With a specialty in permitting and logistics, we have shut down entire neighborhoods and transformed entire venues from the Gaslamp Quarter in Downtown San Diego to the Olympic Training Center in Chula Vista.

We are also pros at creating dynamic corporate experiences of all sizes from internal company meetings all the way to elaborate branding and sales-generating activations.  With a deep understanding of experiential marketing and corporate planning, we have executed large scale campaigns across the Country (and online) for major tech firms, nationwide associations and corporate brands.


As a master in events of all sizes and intentions, our team of expert fundraisers can be your key to planning the season's most talked about gala, awards dinner, virtual auction and more.  We take the gnitty gritty details off of your plate so that you can focus on donor cultivation!

Our event-based innovations are all backed by our marketing creativity and media mastery.  From Public Relations to Digital Advertising to buzz-worthy social campaigns, we're out-of-the-box thinkers that know how to get your message crafted, stamped, sealed and delivered to your target audience.

McFarlane Promotions is committed to turning your vision into a completed project that surpasses all targets for success!

MP Team at LJCDE 2023
LJCDE 2020 MP Team
A Night of Steampunk Auction Team
MP/TSS Team at Motorlux at Monterey Jet Center
MP/TSS Team at Motorlux at Monterey Jet Center
MP/TSS Team at Amelia Island for Broad Arrow Group
All Star Game MP Team
Gaslamp Gala MP Team
Sanford Burnham Gala MP Team
MP/TSS Team at Motorlux at Monterey Jet Center
All Star Game Pillows at MP
MP/TSS Team at Monterey Motorsports Festival
La Mesa Oktoberfest MP Team

Our award winning team consists of some of the top talent in the industry who integrate seamlessly with your internal team.

Laurel McFarlane

Laurel McFarlane (she/her/hers)


Laurel offers her clients over 20 years of hands-on event planning experience and relationships. With a flawless reputation in the community for executing the most popular and prestigious events, Laurel offers her clients her creativity, contacts and most professional attention to detail.  As Founder and President of the San Diego Event Coalition, she is a leader in the industry and always spearheading new trends and innovations for her clients.

Favorite Place to Travel: Nicaragua 

Random Fact:  I married my high school sweetheart

Nickname:  Lo or Lo Dawg

Jenna Thompson

Jenna Thompson (she/her/hers)

Director of Operations

With over 15 years in the event industry, Jenna seamlessly blends extensive expertise in production and promotions, infusing every project with her discerning eye for style and current trends. Her commitment to detail goes beyond the ordinary, consistently elevating events to a top-notch standard. Thriving on systems and efficiencies, Jenna's meticulous care for each client and project emerges as her superpower, ensuring a seamless and unforgettable experience.

Find Me on the Weekend:  On stroller walks with Baby P and Luna the Labrador

Favorite Binge:  Shameless

Favorite Place I’ve Been:  Bali

Ciara Johnson

Ciara Johnson (she/her/hers)

Event Manager

Ciara specializes in client services and event production. She has extensive experience in all aspects of event coordination and logistics. Offering clients 10 years of hands-on expertise, Ciara is adaptable and easy to work with. She contributes inventive and unique ideas as well as possesses excellent communication, leadership and organizational skills.

Find Me on the Weekend: Hanging with my family and watching my sons sports games

Random fact: I have been sky diving in Hawaii

Early Bird or Night Owl:  I'm a total night owl.  Don’t even try to talk to me in the morning until I have had some coffee 😉

Marie McGovern.JPG

Marie McGovern (she/her/hers)

Event Coordinator

Marie specializes in all things experiential. With a 6+ years background in travel, hospitality, and live brand activations, she proves to wear many hats with enthusiasm and positivity. Building meaningful relationships is extremely important to her and she brings this value to both her personal and professional life.


Find Me on the Weekend: At Dog Beach with my pup Charlie.

Favorite TV Binge: Any and all things Bravo.

Favorite Quote: "Jump and the net will appear."


Haleigh Stewart (she/her/hers)

Event Assistant

Haleigh is passionate about creating memorable experiences for attendees, clients, and her community. Known for her client and attendee relations, Haleigh approaches each interaction with kindness, understanding, and empathy. A go-getter, with a love for organization and attention to detail, she makes sure each and every event goes above and beyond expectations.


Random Fact: I’ve been singing my whole life! I’ve performed at Disney World, Universal Studios, and Cruise Ships (just to name a few)

Find Me on the Weekend: Anywhere outdoors soaking up the San Diego sunshine

Favorite Artist: Taylor Swift

Kevin Flatt

Kevin Flatt

West Coast Sales

Kevin's charismatic sensibility leaves an impression on every person he encounters.  His extensive network of talent is the foundational base for his entertainment booking expertise.  His skilled communication skills are integral to every aspect of McFarlane Promotions work.

Favorite Band:  The Smiths

Most Likely Be Ticketed For:  Skateboarding

Favorite Drink: Michelada


Jacon Henderson (he/his/him)

Event Assistant

Jacob is client driven and keen on interacting in a meaningful way with those around him. Quick on his feet and versatile in his work, Jacob thrives on embracing new experiences. He believes strong interpersonal, organizational, and communication skills are the trifecta to forging strong connections and driving successful events.


Fun Fact: Has lived abroad in Spain / Speaks 3 languages

Favorite Artist: Noah Kahan

Favorite TV Binge: Grace and Frankie

Edwin Decker

Edwin Decker

Head of Vendor Relations

Ed has worked in the special event and festival business for over 20 years having coordinated and/or managed everything from vendors, stages, bars, staff, security and entertainment. He is ferocious multitasker with a focus on client satisfaction. He’s also pretty good at chess.  


Favorite Seat on the Airplane: Aisle seat in the exit row.

Favorite Unconventional Food Combination: Potato chips and sardines inside a Roast Beef Sandwich. Don’t judge me! 

Most Valuable Lesson My Mother Taught Me – “Eddie,” she said. “There’s nothing in this world that’s free.”


Dave Howell

Event Technical Director

With over 40 years of expertise in special event technical production, Dave is a seasoned veteran who founded his Video Production company in 1982. His journey evolved to offer comprehensive event production services, including Sound, Video, Lighting, and event design to a national clientele. Since 2019, he has been a key Special Advisor and Event Technical Coordinator for Laurel McFarlane, excelling in developing Technical RFPs and ensuring technical perfection in nationwide events.


Find me on the weekend: Traveling, RV Camping and Woodworking.

Seth headshot-crop.jpeg

Seth James Ellis

Mapping Technician

Seth James Ellis is a production designer, drafter, and consultant with over 20 years experience designing and producing concerts, festivals, galas, VIP celebrations, trade shows, and more.


Seth’s event consultancy and to-scale drawings, for events of any size, help clients envision their event, develop their plans, and bring their vision to life.

Wild Flowers
Taylor Kahle

Taylor Kahle

"HER LIFE WAS AT A HIGH POINT. It was all good, and she was VERY HAPPY. So when I keep thinking about how much I miss her, as hard as it is, I like to think she left this world on a high note. Without any of us truly being able to control our destiny, or fate, I don't have to look back and say I would have lived my life with her any differently. TAYLOR AND I WERE AWESOME TOGETHER! And that is the memory I will carry with me the rest of my life." (From Taylor’s dad)




San Diego Empty Event Rally to raise awareness for those impacted by pandemic in the live event industry

San Diego Voyager

San Diego Voyager

Meet Laurel McFarlane of McFarlane Promotions in Downtown

San Diego Community News Network

San Diego Community News Network

McFarlane Promotions Rocks San Diego

San Diego Magazine

San Diego Magazine

The Powers to Be

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