Public Relations

Full-service strategy and implementation that generates results.

Branding & Content Development

Experiential Activations

Influencer Marketing

Digital & Social

We develop compelling branding concepts to captivate your target audience.  We prepare style guides and custom templates to give your internal team the tools they need as we capitalize on the strong branding base in all of our project work.

We create one-of-a-kind brand experiences, press events and buzz-worthy moments to generate awareness for your company.  We utilize unique concepting and post-worthy moments to shine the spotlight on your brand.

Influence marketing has fundamentally changed the market strategy in public relations and transformed how you reach your target audience.  We've been connected to the influencer industry since the inception and understand the intricacies of partnerships and relationship development required.

From programmatic ads to social content creation to eblast marketing, our team copywrites, designs and programs effective campaigns to reach your objectives.  We utilize high-impact strategy to build your brand awareness and drive traffic to your goals.

Paid Media

Releases

Pitching

Reporting

With a focus on performance-based marketing, our team develops a paid media strategy with a customized approach, targeting, and flighting options based on your needs and to optimize results.

Our experienced writers generate alluring releases to capture the attention of media outlets and to ignite the minds of consumers.  Our extensive distribution lists get you placed in high performance media outlets.  We also coordinate media announcements and press conferences for local, regional and national media.

We contact lists built over several decades to get you coverage in all types of media.  We highlight your product/service/event with key selling points and audience relevance.

Consistent and detailed reporting is a cornerstone of our services.  We provide thorough and timely documentation of analytics, statistics and comparisons as well as key notes on tracking towards objectives.

Your team was great, the effort was great and the results were phenomenal.  I wish I had a McFarlane Promotions in every city!!

Kit Hamilton, Vice President of Marketing for the Travel & Adventure Show

619.233.5008

656 Fifth Avenue, Suite B, San Diego, CA 92101

©2020 by McFarlane Promotions, Inc.